About Brúarsmiðjan

Brúarsmiðjan – creating bridges between the creative fields and tourism

The icelandic noun, Brúarsmiðjan, involves ‘bridge-making’, and indeed, our mission is to build bridges between culture and tourism. Brúarsmiðjan provides consultation on disseminating culture and high-quality cultural tourism. It conveys culture in a lively, interesting and professional way, with emphasis on experience, interaction, quality and the concepts of infotainment and edutainment. Our goal is to provide consultation for others on cultural communication as well as communicating culture directly ourselves. We participate from start to finish in preparing displays, events and various memorable experiences.


Builds bridges
between culture and the tourism sector
Conveys culture
in a lively, interesting and professional manner
Provides consultation
on channelling culture and high-quality cultural tourism
Emphasizes the experience
– and also interaction, quality and ‘edutainment’
Participates from the start to finish
preparing displays, events and various memorable experiences
Uses strong professional connections
to team up with the best project partners every time

Bridge-making can be an elaborate industry – and therefore services are diverse:

  • Exhibits and displays
  • Informative signs
  • Interpretative walks
  • Project and event management
  • Collection of oral sources or commentary
  • Writing articles
Contact us!

Want to know more? Can we build you a 'bridge'?

Send a line to: margret@bruarsmidjan.is – or give us a call: (+354) 863 7694

Contact us!


The owner of Brúarsmiðjan is culture communicator, Margrét Sveinbjörnsdóttir – who also goes by the title of ‘Bridge-maker’. She traces her roots to the Thingvellir district, though she lives in west Reykjavík.

Margrét earned a masters degree in Applied studies in Culture and Communication at the University of Iceland, in autumn 2011. In addition, she has a masters degree in Nordic Language and Literature from Aarhus University, Denmark, with Practical Journalism from the University of Iceland as an elective. In addition she has a diploma in Project Management and Leadership Training from the Continuing Education Branch of the University of Iceland. An important augmentation to the above education was a Pioneers Seminar at the Innovation Centre Iceland, Nýsköpunarmiðstöð, in the spring of 2012.

During 2006-2012, Margrét worked for AP Public Relations as a consultant and project manager. Before that, 2001-2006, she was PR Director for the Icelandic Opera. She was a journalist for the daily newspaper, Morgunblaðið during 1996-2001. In the summers of 1996-2001 she was a guide on the sight-seeing boat, Himbriminn, on Lake Thingvallavatn, along with performing other duties.


Brúarsmiðjan chooses partners according to each project’s needs and draws on the „Bridge-maker’s“ extensive previous co-operation with graphic designers, photographers, sign-makers, printers, the public media, the tourism sector, as well as arts and education specialists, to name just a few.

Óðinsgata 7, IS-101 Reykjavík, Iceland